1300 THE BRI
Why it Works
At The Business Referral Initiative we understand that there is networking and that there is “networking”. In other words we know just why there is the need to introduce your product or services to other business owners and which reasons are extremely important to have a desirable outcome with the correct objectivity being displayed for when the opportunity is gained. So by creating preferences that are more likely to generate a sale, this only shows why the better the environment is when presenting to a potential new customer, the better the outcomes will be.
The Business Referral Initiative is not a place to turn up and simply collect business cards. We are a place where you can introduce yourself, and get to know each other.
That is why we totally understand the importance to the ways of connecting with all kinds of people in all aspects of life and business and with which these genuine reasons business not only search for, but what successful business owners and sales forces require. At The Business Referral Initiative, we have a platform that demonstrates a dedicated and empathic approach, and one gained through building up a dedicated commitment to each other.
We are not a gathering community to simply exchange business cards, as we are group to serve for each other and create a place of unity. A place where trust and the means to build up a true reason to share are the main ingredients to fulfill our mission for each other.
So imagine a way whereby not only does the opportunity arise to access a system that enables you to not only introduce your product or services in individual groups, but will also allow you the chance to interact with other business owners outside of your geographical constraints?
With that said, we do not want to minimise the absolute importance of meeting face to face on a regular basis and exchanging referral criteria, but we understand the need also to extend your services to a wider potential, but still under the platform and guidance we offer.
What this means is, is that The Business Referral Initiative creates groups of business people who are known collectively as Chambers. In these Chambers businesspeople of all industries and professions meet on a regular basis. It is here that the conditions of a Chamber are met.
In each Chamber it will comprise of a group head known as a Chamber Manager. To this there is also an Assistant Manager and a Chamber Secretary. These three positions act as the go-between to the ‘Advice Centre’ for all correspondence regarding times to meet, where to meet along with a fourth Chamber delegated Member known as a Welcome Officer.
In Chambers of over twenty members or more, it is recommended to have two Welcome Officers.
Each Chamber may comprise of only one representative of any particular industry or profession. That means that if for example an electrician is already in a Chamber, then of course that particular trade will be closed to another electrician wishing to join that Chamber, as would be the case if an accountant was already represented. However discretion is allowed in a Chamber when discussed between the Chamber Manager and Assistant Manager along with a vote/agreement from all members within it, should closely associated services and professions actually overlap.
To give an example of where possible overlaps occur, then parameters in the finance sector act as a good example for discretionary discussions as pointed out.
Let’s say then an accountant is represented, but a financial advisor wishes to join a Chamber, then open talks would take place with all parties and ultimately between the two closely represented professions. Under The Business Referral Initiative guidelines, it would be seen that an accountant offers advice for taxation and best possible business activity reasons, and that a financial advisor would be seen as a businessperson that offers the best outcomes for investment purposes.
We see the need therefore to allow both professions to take part in a Chamber. At the end of the day it is always best to keep discussions open and to see ways to interact and create business opportunities for all. Rather like having a real estate agent represented in a Chamber alongside a member who is enjoying interaction within the group as a real estate buyers advocate for example.
When setting up a Chamber, first of all a location needs to be organised. This location as is the case with lots of other networking groups across the globe, is a place that has the correct amenities, such as adequate seating and tables which can accommodate up to around thirty plus individuals. If drinks and small catering needs are required this is something that can be organised by each individual Chamber and should a separate cost be involved then this would be the responsibility of the Manager, Assistant Manager and Secretary to decide via debate with all members to organise what weekly payments are required to cover these potential extra costs.
If there is a cost in hiring out the room for the Chamber to operate also, then again this is a cost that would need to be shared amongst the entire group. We advise that there are many places that don’t charge as they see the benefits in exposing their services to many people weekly which in turn may act as potential revenue outside of that particular establishment’s income via the Chamber’s conductivity.
Before a Chamber commences a time for its weekly meetings and a minimum number of members must be in place. This minimum number is twelve. The time for the meetings is as flexible as the members organising it needs to be. But as a guideline, a weekly meeting lasts for 100 minutes (1 hour and 40 mins). So if a meeting were to be implemented to start at 7.20am then it would finish at 9.00am.
It is strongly recommended that all members turn up at least fifteen minutes before the meeting starts, so that coffee etc and the friendly pre meeting ‘warm up’ can see all members greeting each other and looking forward to being seated at the right start time. The Chamber Manager opens proceedings and welcomes all members. If guests have been invited, then they are also greeted at the beginning of the proceedings.
Under the guidelines of The Business Referral Initiative, each member is asked by the Chamber Manager to stand up in front of his colleagues and explain over approximately sixty to ninety seconds (one and a half minutes) a brief description of their product and services.
We recognise that not all people are comfortable with standing up in front of a group, and so if the rare case any concerns over this matter is raised, please speak with the Manager and Assistant Manager to help put in place our support mechanisms to help out. We also know that because these weekly meetings bring about a lot of fun, we also know that new and very rewarding relationships will develop, and that it is exciting to talk with business associates as strong friendships and trust is built up over time.
Each week one member of a Chamber will be able to provide an approximate twenty minute disclosure of their business through a personalised presentation in front of their colleagues. This is a fantastic way to promote in more depth about the services they provide, but this fifteen minute presentation can encompass something topical of the day. A great example of this, would be an accountant discussing the annual government budget for example.
On top of this we also encourage if a Chamber wishes to do so is to invite a local high standing member of the community to do a presentation. A great example of this would be a councillor from the local council to speak on behalf of new measures etc in the pipeline. At the end of the day, the Chamber Manager and Assistant Manager would discuss openly with all Members the potential possibilities which are to be correlated with the Chamber Secretary in advance to organise and display the Chamber Agenda, and which speaker or member will be organised and at what dates they do a presentation.
It is for the reasons of creating the trust and accountability amongst members in a Chamber that it creates the strength of the referrals being given. There is no better place in the world of business that provides a better referral than via a trusted source. That means that a potential client will much more prefer to engage with someone especially when they are truly recommended. In other words a ‘word of mouth referral’, that comes from a genuine source.
Therefore with The Business Referral Initiative system, it allows for this trust to develop as each member gets to understand and know each other through regular get-togethers. So by the quality of the environment a Chamber manages to uphold, and via commitment to our Mission Statement, so then the member will be able to enjoy sustained networking visibility and not only through the core members of each Chamber, but by the visitors who members of the Chamber are encouraged to invite often.
There is the exciting prospect with The Business Referral Initiative of enjoying your own exclusive directory nationwide as more Chambers open up. It allows interaction through your membership to access other businesses across the country and to exchange contact details and even place advertisements about your business. Please refer to the costing table if you would wish to display more than your contact details.
All in all if you put more in, you will find you will benefit from your actions accordingly. It’s no different from running a quality service, so imagine being able to have a quality team of effective ‘sales people’ who are your friends, providing you with genuine sales leads of integrity?
We understand the importance for accountability, but we also see the need of flexibility. We encourage members to attend their Chamber every week. However, as running a business is a dedication in itself, we prefer to allow a system that adopts a scenario that secures the efforts for those who attend regularly, and leaves the guidelines we advise on as a discretionary involvement. However, for those who attend every week, they will be able to secure their particular industry type representation of the Chamber. It is therefore deemed that if somebody was only turning up two weeks out of every four over a two month period, then that would be determined as insufficient attendance.
Under this scenario somebody wishing to join that particular Chamber in the same profession may under discussions with the ‘Advice Centre’ and the Manager and Assistant Manager of the said Chamber along with the Secretary and Chamber Applicant come to a conclusion. The Business Referral Initiative’s ‘Advice Centre’ would advise that the Applicant may join under the said criteria and inform the Member who is attending only two weeks in every four weeks, that they may not secure that position solely in that particular Chamber any longer, and so exactly that same industry type of profession may apply to become a Member and join. Under these circumstances, if the original Member were to leave, then the second applicant, could secure the position by the attending under our guidelines.
Though the two industries or professions could still attend the same Chamber.
If somebody were attending one week in four, then a straight forward question of reliability and accountability would be asked of that Member and the Chamber comity would seek to decide a better outcome, which may very well mean it is decided that that particular level of commitment isn’t conducive to the support all other Members require. We advise that three weeks in every four is quite acceptable, at the end of the day to secure a position in a Chamber.
Each Chamber should discuss regularly amongst each other openly how best they feel about levels of commitment with each other.
That’s why it is left up to the individual to determine their own accountability. However we still provide criteria that leaves one’s own input open to judgment. The guidelines we provide are without doubt to encourage accountability, and we strongly believe in a “givers gain”. Of course a member may substitute somebody from their business to represent them instead in their absence.
Of course annual holidays are not calculated into these guidelines, and so we see the need to allow a four week none attendance period in every twelve months as a normal vacation accountability.